Marketing Your Business Through Your Brand

Why You Should Hire Third-Party Copywriters

Do you have a small business or startup that needs some help in the marketing department? Even if you already have a designated marketing team, they can often use assistance from marketing firms. This can provide your team with a fresh perspective, encourage collaboration, and improve your product in the end. Copywriting is one aspect of marketing that many companies are finding more and more important. This article explains the growing need to designated copywriters and how your small business can probably benefit from hiring a third party marketing copywriter.   Read More...

Political Polling Tips: Know What You Want & Keep It Short

When you work on a political campaign, you need to check to make sure that your message is getting out to the right people. You need to make sure that you are connecting with your target base, and that you actually know what your target base wants and needs. Setting up a successful political poll or campaign survey is the key to getting the information and feedback you need for a successful campaign.   Read More...

Three Benefits Of Going Digital With Billboards

Billboards remain an excellent way to spread your brand's message, particularly if you run a local business and want to catch the eye of interstate travelers. However, traditional billboards may not always be the best option for your company. Use this guide to consider the many benefits of going digital with your billboard messages. Messaging With a traditional billboard, you can only create one message to target motorists. If your chosen message doesn't resonate with everyone, you might be missing out on potential customers.   Read More...

Three Tips To Help Your Business Take Advantage Of Customer Data Collection

From a business standpoint, data can be marketing gold. The more data you can collect and then distill down, the better you can understand your current and your potential customers. Yet, many business owners shy away from data collection, either because they are afraid it will turn off customers or because the science part of the term "data science" seems overwhelming. The following three tips can help take some of the mystery and the hesitation out of data science so that you can reap the marketing advantage.   Read More...

Maximize Your Social Media With Targeted Direct Marketing

Direct, or field, marketing is a more traditional approach to marketing. It usually involves face to face interaction with end-users. Some of the most popular direct marketing approaches involve trade shows, sponsoring events and holding promotions inside retail stores. These can all be effective, but it obviously depends on your field and product. During these events, companies often hand out logo apparel and products to help promote. One thing is certain, you can maximize your direct marketing efforts and get even more results by incorporating them with a social media campaign.   Read More...