Marketing Your Business Through Your Brand

Three Tips To Help Your Business Take Advantage Of Customer Data Collection

From a business standpoint, data can be marketing gold. The more data you can collect and then distill down, the better you can understand your current and your potential customers. Yet, many business owners shy away from data collection, either because they are afraid it will turn off customers or because the science part of the term "data science" seems overwhelming. The following three tips can help take some of the mystery and the hesitation out of data science so that you can reap the marketing advantage.   Read More...

Maximize Your Social Media With Targeted Direct Marketing

Direct, or field, marketing is a more traditional approach to marketing. It usually involves face to face interaction with end-users. Some of the most popular direct marketing approaches involve trade shows, sponsoring events and holding promotions inside retail stores. These can all be effective, but it obviously depends on your field and product. During these events, companies often hand out logo apparel and products to help promote. One thing is certain, you can maximize your direct marketing efforts and get even more results by incorporating them with a social media campaign.   Read More...

Tips For Creating Engaging Content On Your Business's Website

If you have a website for your business, you likely want to make sure that you are utilizing it as much as possible. You want people to know about your website. You likely have this relatively covered by simply including your website on the business cards that you get out or linking to it on your business' Facebook page and other forms of social media. However, if you don't have interesting, engaging content on your website, people are going to come, look at it, and then immediately leave.   Read More...

Starting Up A New Landscaping Business? 2 Ways To Gain New Customers

Spring is a great time to start your own landscaping business because many people can use your services. If you are having a hard time getting new customers, however, there are many things you can do to speed things up. Two of these things are listed below to help you get started. Create a Website Your website is one of the most important things about your business. This is because many people prefer to look for local businesses online.   Read More...

Thinking Outside the Box: Futuristic Distribution Channels Are a Marketers Dream

Add some futuristic marketing and distribution channels to your event management software if you want to develop distribution channels that operate as strategic business alliances, not just as a logistical means to get your product from point A to point B. You have to consider your budget, your reach, your risk, and your already established means of marketing and distribution. The Internet's been buzzing with ideas of new marketing and distribution channels that will keep up with all the new computer and mobile gadgets.   Read More...