Why You Need a Social Media Strategist

Social media plays a big role in the way people interact with businesses today. Here are some reasons why you need a social media strategist. 

Social Media Is a Major Platform

If you are not involved in social media, you are missing out on many ways to attract attention to your business. While some people will give you a call or visit your website, others will be wanting to see your social media accounts. And if you just have a hastily done Facebook page with no updated content, you might lose some of those customers' attention very quickly. 

Social Media Is Diverse

Social media gives you many new ways to interact with your customers. Your website might be a more formal representation of your business' services. But social media allows you to connect in more informal means. You can show customers what news items or topics are important to you. You can engage your followers in discussions related to your core services. You can begin to build loyalty by building a brand that excites customers. 

Social Media Trends Change Quickly

It's not enough to put up your page on one platform and hope for the best. Good social media marketing takes someone who can stay on top of the trends. For one, the most popular platforms in your industry might change over time. So if you're stuck on just one platform, you might miss people who more frequently use a different social media site. Also, the types of content that are most popular can change too. A social media strategist will help analyze what's working for your business; they look at the types of content that attract the most attention, and on what platforms. That gives you the information you need to direct your content creation resources wisely.  

There's No Catch-All Solution

That brings up another point; what works for one business doesn't always work for another. That's why it takes a dedicated specialist who can put in the time to see what works. 

These are only a few of the top benefits to hiring a social media strategist. If you are a small business, you may not have the budget to hire a full time specialist. Hiring a consulting firm like DCM Communications LLC that does social media strategy is also a great way to go. That consultant can have complete ownership over your online presence and use their specialized focus to help you keep up with emerging trends in digital marketing.