Tips For Creating Engaging Content On Your Business's Website
If you have a website for your business, you likely want to make sure that you are utilizing it as much as possible. You want people to know about your website. You likely have this relatively covered by simply including your website on the business cards that you get out or linking to it on your business' Facebook page and other forms of social media. However, if you don't have interesting, engaging content on your website, people are going to come, look at it, and then immediately leave. This is a problem because your site is not being fully utilized. Here are some tips for creating engaging content on your website that will leave people hungry for more.
1. Include User Stories
You likely already have a FAQ page and a page that has all of your contact information. People will go to these pages, click around until they find the information that they need, and then leave. You absolutely need to have this information on your site, but it is not going to do much to get people to stay on your site. One way to increase the amount of time that people spend on your site is to include stories of some form. You could ask customers to write you reviews that have a narrative structure and then post these reviews on your site, with the permission of the author. If you are still creating a customer base, you could create a hypothetical person who would be able to use your goods or services and write a story around that character.
2. Have Pictures
Be sure that you have pictures of your products, of your employees, and of customers engaging with your employees or products. This will be more engaging than just straight words on your site and will allow you to maximize the amount of time that people spend on your site.
3. Offer Related Information
Finally, consider hiring copywriters to write articles about topics that are related to the product or service that you sell. If you sell windows, have articles about maintaining windows, choosing between different types of treatments, or choosing drapes to cover your windows. All of this provides additional value to your customers or potential customers and will keep them on your site for a longer period of time.
For more information, talk to a company like Articulated Brands that specializes in writing copy for websites.