Three Benefits Of Going Digital With Billboards

Billboards remain an excellent way to spread your brand's message, particularly if you run a local business and want to catch the eye of interstate travelers. However, traditional billboards may not always be the best option for your company. Use this guide to consider the many benefits of going digital with your billboard messages.


With a traditional billboard, you can only create one message to target motorists. If your chosen message doesn't resonate with everyone, you might be missing out on potential customers. Digital billboards, on the other hand, change messages throughout the day. You can rent space on the billboard's rotation to provide multiple messages. You can even update your advertisements every week to reflect sales and specials you might be running. Consider working with your design team to create special messages for holidays throughout the year, including busy travel holidays such as July 4th weekend, to attract more customers.

Increased Visibility

With traditional billboards, you may have difficulty spreading your message at night or when visibility is low. This is because traditional billboards have limited lighting to make your messages stand out. Digital billboards offer better lighting and high-resolution images that are easily visible to motorists. This means that your ad can be seen any time of day or night, so you can increase the number of potential customers seeing your ads. Some billboards feature digital messaging on both sides of the sign, which also provides additional opportunities to connect with potential customers.

Cost Sharing

When you rent a traditional billboard, you are the sole entity paying for that advertising space. You can reduce your advertising costs by using a digital billboard. That's because digital designs allow for multiple advertisers to rent the same billboard. Your message may not be stationary, but you can choose the length of time you want your ad to run, and you can also choose the time of day it runs the most to help target the right consumers for your business. For example, if you run a late-night restaurant, you may want to advertise heavily in the evening. By not advertising during the day and letting others use that space, you can pay for only the ads you need to run. The actual cost of your billboard rental, whether you choose a static or digital option, will depend on the location of the sign as well as the area you are advertising in.

Check with digital billboard companies in your area, and consider these reasons to go digital. With better visibility, more messaging, and shared costs, you can create an effective ad campaign that draws more people to your business. For more information, contact companies like Outdoor Networks.