Political Polling Tips: Know What You Want & Keep It Short

When you work on a political campaign, you need to check to make sure that your message is getting out to the right people. You need to make sure that you are connecting with your target base, and that you actually know what your target base wants and needs. Setting up a successful political poll or campaign survey is the key to getting the information and feedback you need for a successful campaign.

#1 Know What You Want To Learn

Before you start crafting your poll, you need to know what you want to learn. You need a clearly defined set of goals that you are aiming to learn about.

Make sure that all of your questions align with your goals. For example, if you want to understand how people in your area feel about climate change, be sure to ask a variety of questions related to different elements of climate change that go beyond if someone believes in climate change or not. For example, you could ask how they feel about coal mining in your area or if they think the product of CO2 should be offset or what they think about solar panels.

Make sure your questions go beyond asking if someone believes in a big topic. Make sure that your questions actually provide you with information about how people in your area feel about policy issues your candidate is actually going to deal with and face while in office. This will provide your candidate with more actionable feedback that they can work with.

#2 Don't Go Overboard

Although you want to ask more in-depth questions, you also don't want to go overboard with your questions and create a fifty question survey. A short survey should actually be short. Aim to keep your survey to about 15 questions, including demographic questions. Many people are okay with giving you five minutes of their time, but giving your thirty minutes of their time may be an imposition.

You can still get a lot of information from a shorter survey, you just need to make sure that your questions are very precise and targeted and will help you get the information you want to learn about. You can also use follow-up questions to ensure you get the information you are looking for. For example, if you ask how a candidate feels about a particular general issue, depending on their answer, you can follow-up and try to get more insight into their viewpoint.

When designed a campaign survey or political poll, make sure that you define your goals and keep the survey short so people actually have the time to participate. Contact political polling services for more information and assistance. 

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