3 Types Of Online Advertisements You Can Use To Promote Your Real Estate Business
One of your primary jobs as a real estate agent is to connect with people. In order to connect with people, you need to reach them. One of the most effective ways to reach people is through the internet. In order to reach people through the internet, you need to use the right advertising.
Online Advertising Option #1: Simple Text Advertisement
Your first choice for advertising online is a simple text advertisement. With a simple text advertisement, you run a very short add which consists of a link to your website, a headline, and a very short ad body. These types of text advertisements are run on search engines.
With simple text advertisements, you don't have a lot of space to work with, so you need to get to the point. Use strong, descriptive keywords that people will connect with.
Online Advertising Option #2: Display Advertisements
Display advertisements are not the same as a simple text advertisement. With a display advertisement, there is going to be a picture or an animation displayed along with the advertisement. Display advertisements are generally distributed through advertising networks, companies that will put your display advertisement on the pages of other relevant content on the internet.
For example, your real estate advertisement may show up on the sidebar of a page about how to stage a home, or on a home improvement website. The advertising agency will try to place your advertisements where they will connect with your target consumer.
With this type of advertisement, you need to know who you are targeting with the advertisement, and you need to create an engaging visual advertisement that people will find interesting, and not annoying.
Online Advertising Option #3: Video Advertisement
It used to be that sites such as YouTube were the only place where you could run a video advertisement. However, you can now run video advertisements on various social media platforms, such as Facebook, Instagram, SnapChat, and even Pinterest.
With video advertisements, you need to create a video that is engaging from the start. You only have a few seconds to hook a viewer and ensure that they watch your entire video instead of clicking off your video.
Video advertising is great for a visual medium such as real estate. With real estate, video advertising can be a great way to draw in potential customers. You can customize the advertising for the type of listings you do, or even for a specific home.
If you want to reach customers, you need to get online. Text advertisements are a simple way to promote your agency for people looking for a real estate agent. Display advertisements get your business in front of a large audience, and video advertisements can really help you sell a particular property and help you attract customers who are interested in the type of real estate you sell. For more help with your advertising goals, contact a company that offers real estate agent advertising in your area.